Finding a worthwhile affiliate partner starts with a specific question: who already creates the kind of content your customers use when deciding what to buy? AffiliateFinders: Recruitment brings publisher research, a separate YouTube creator directory, and recruitment shortlists into Shopify Admin so you can work through that question in one place.
The app includes 50 free affiliate contacts with no time limit. You can search and build a shortlist before deciding which contacts are worth opening. See AffiliateFinders on the Shopify App Store.
Disclosure: I'm the founder of AffiliateFinders and Experience Advertising. This is an introduction to our app and how to use it.
Start with the content your customer needs
An affiliate program needs publishers who have a reason to discuss the product. A kitchen brand might look for recipe publishers, cooking equipment reviewers, and creators who demonstrate meal preparation. Those are related audiences, but each needs a different introduction.
A recipe publisher may care about how a tool fits into a useful recipe. A reviewer may want specifications and a sample. A video creator may need to know whether the product can support an interesting demonstration. The research is more useful when you know what sort of partnership you can offer.
In Affiliate Directory, start with a relevant keyword and narrow your results by category or partner type. Open profiles and visit the publisher's website. Read enough recent content to decide whether your product belongs in that conversation. The directory gives you a starting point; your judgment determines who makes the shortlist.
Keep publisher and creator research distinct
The app has separate directories for affiliate publishers and YouTube creators. That distinction matters because reviewing a website and reviewing a channel require different kinds of attention.
For a publisher, look at the topics it covers, the usefulness of the articles, and the context where your product might appear. For a YouTube creator, watch relevant videos and consider the format, audience questions, and how naturally your product could be demonstrated. Stored audience metrics can help you compare profiles, but they should be read alongside the actual content.
For example, a channel that regularly explains how to organize a small kitchen may be a more sensible prospect for a compact storage product than a much larger channel with unrelated entertainment content. That's a hypothetical example of fit, not a promised campaign result.
Give each shortlist a business purpose
It is easy to save profiles and assume recruitment is progressing. A useful shortlist makes the next action obvious.
Create separate lists for distinct jobs, such as a product launch, an evergreen product category, or an upcoming promotion. Add private notes explaining why each prospect belongs. A note like "Publishes detailed espresso setup guides; investigate a comparison article for our entry-level grinder" is more useful than "Good site."
You can track prospects through outreach stages, keeping saved candidates separate from people you've actually contacted. Update those stages as the work happens. A saved profile is a research lead; a reply, a partnership agreement, and a published placement are later milestones.
Make the introduction worth reading
AffiliateFinders lets you prepare editable outreach drafts alongside your prospect notes. Use that space to explain the product, the fit, and what you are offering. Then review the message and send it through your own email workflow.
For a fictional coffee brand called Small Counter, the note and introduction could look like this:
Shortlist note: “Counter Space publishes compact coffee setup guides. Its recent guide compares storage footprints. Our entry-level grinder may fit a follow-up on making espresso in a small kitchen. Check the testing process and sample timing.”
Fictional introduction
Hi Maya, your compact coffee setup guide caught my attention because you compared how much space each piece of equipment takes up. Small Counter makes an entry-level grinder for home espresso, and I wondered whether it might fit a follow-up about making coffee in a small kitchen. Would you like the dimensions, product details and our affiliate terms? I can answer questions before you decide whether it belongs in your coverage.
The names and product are illustrative. The useful connection is between the research note and the introduction: both explain the same specific reason for contacting this publisher.
Only reference an article or video you've actually reviewed. A specific, accurate observation gives the recipient a reason to take the rest of the email seriously. The app supports the research and preparation; you handle the conversation.
Understand what the free plan covers
The free plan includes access to 50 distinct affiliate contacts without a timer. Searching and shortlisting do not use that allowance. Reopening the same affiliate contact does not use another access.
YouTube email unlocks are separate. They require Pro and use YouTube email credits. Check the current plan details on the app listing before choosing a paid plan. You can export saved, unlocked contacts to CSV for your recruitment work.
AffiliateFinders handles prospect discovery and organization. Keep using your affiliate platform for tracking referrals, administering commission terms, and paying partners. The Shopify app does not perform those functions or send your outreach messages.
Make your first session a focused one
Choose one product category and write down what makes a publisher a good fit. Search for a few related topics, review the results, and save only the prospects you can explain. Add a note with a possible partnership angle, then open the contacts you are ready to approach.
That gives you something useful at the end of the session: a recruitment list with a reason behind every name. Install AffiliateFinders: Recruitment and build your first shortlist with 50 affiliate contacts free.
Founder & CEO, AffiliateFinders · 20+ Years in Affiliate Marketing
Evan Weber founded Experience Advertising in 2007 and builds marketing tools including AffiliateFinders. His work spans affiliate recruiting, paid advertising, conversion optimization, and online business growth.
